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The Basics of Search Engine Optimization

We are now in a world of internet technology where most businesses and individuals are utilizing it to promote and expand their products and services. In order to further promote and advertise the products or services of a company or individual or professiona, they develop their own website as one of their online tools for promotion. In order to be seen fast and often among viewers of websites, it should be the objective of these enterprises and individuals to be among the top being searched and even as the top among the searched sites, and this is where SEO or search engine optimization would come in.

The visibility or ranking on search engines result page of a website or web page is being increased or optimized through the process called search engine optimization. As part of a company’s online marketing strategy, an experienced SEO company will recommend this process first and foremost. The aspects of search engine optimization like on-page and off-page will be taken up briefly also. Pat of what search engine optimization follows is the application of actual search terms known as keywords and these are placed into the search boxes. As a company’s online marketing strategy, search engine optimization can be offered as a separate service or as a part of the complete online marketing strategy.

With regards to what the phrase on page optimization is concern, it simply describes the adjustment of a website or web page in order to optimize it the best way, thereby making it easily accessible by search engines for certain keywords or search terms, and to avoid ignoring a site or web page by search engines. This can be achieved by optimizing of content, and other coding so that search terms entered by a site visitor will be found relevant by search bots. The on page optimization then has everything directly to do in relation to your website.

The exact opposite of on page is off page optimization where the process involves all the tasks outside of a website, and there is optimization in the external aspects that would have an effect on how the site is found on the internet. The process involves then in the placement of website information on the external sources, thereby making a website accessible from the different locations on the internet. If you place your website on reliable and relevant resources on the internet, your website will gain popularity and thus making it easy for search engines to relate to your website the keywords or search terms, leading to a higher ranking on the search engines. Among the several methods of putting a website on the internet are link building, directory submission, article writing, article submission, press releases and blogging.

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